Stop Guessing.
Measure Performance That Matters.
ROI Analytics delivers transparent multi-touch attribution and high-signal data. We help UK businesses identify exactly which marketing channels drive growth and where capital is being wasted.
The Attribution Crisis: Why $120B is Wasted Annually
Most marketing reports tell a lie. They credit the "last click"—the final ad a customer saw before buying—while ignoring the complex journey that actually built the intent. This reliance on fragmented data leads to poor budget allocation and missed growth opportunities.
The Old Way: Siloed Data
Relying on platform-specific dashboards (Meta, Google, LinkedIn) results in double-over-counting. Everyone takes credit for the sale, making your ROI look 3x higher than reality.
The ROI Way: Unified Truth
We correlate every touchpoint into a single path to purchase. From first impression to final conversion, we map the high-signal interactions that truly move the needle.
Our approach to marketing analytics isn't just about dashboards; it's about decision support. We provide the clarity needed to scale winners and cut underperformers with 100% confidence.
Architecture of Growth
Deep-tech attribution infrastructure designed for the privacy-first era.
Multi-Touch Attribution
Move beyond first and last click. Our algorithms assign value to awareness, consideration, and conversion phases based on actual buyer behavior.
Incremental Lift Analysis
Understand what would happen if you turned an ad off. We measure true incrementality so you stop paying for customers who would have bought anyway.
Cookieless Measurement
Future-proof your data. We use server-side tracking and AI-modeling to maintain high-accuracy ROI tracking in a world without third-party cookies.
Intelligence Hub
Curated insights on data-driven marketing for marketing directors and growth leads.
The Attribution Audit
A 15-minute diagnostic to determine if your current analytics setup is leaking capital.
Request AuditThe CMO’s Guide to First-Party Data
Why owning your audience data is the only competitive advantage remaining in UK retail.
Read StrategyOptimizing CPA for B2B SaaS
How to bridge the gap between MQLs and actual revenue when sales cycles exceed 90 days.
Read StrategyCross-Device Identity Graphs
Mapping mobile clicks to desktop conversions without violating user privacy.
Read StrategyBudget Forecasting AI
Predicting the marginal return of every £1,000 added to your Meta or Google spend.
Read Strategy
"Efficiency isn't doing more; it's stopping the activities that don't produce outcomes."
Integrated Tracking
We don't look at Google Ads in isolation. We look at its influence on Organic Search and direct traffic.
UK-Based Expertise
Based in Godalming, we understand the nuances of the UK market, GDPR compliance, and local consumer behavior.
Actionable Attribution
Insight is useless without action. We provide specific recommendations on budget reallocation every month.
Ready to master your marketing ROI?
Take the first step toward transparent growth. Join the list of UK businesses making smarter decisions with ROI Analytics.