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Last Updated: February 12, 2026
Data Integrity & Digital Trust.
In the landscape of marketing attribution and ROI analytics, transparency isn't just a legal requirement—it's the bedrock of our partnership. We treat your personal data with the same precision and security we apply to our high-performance models.
GDPR Compliant
UK Data Protection Act 2018
Encrypted Processing
No Third-Party Reselling
Our Promise
Privacy-first by design
What We Observe (and Why)
At ROI Analytics, we avoid the "collect everything" mentality. We only gather information that helps us deliver precise marketing insights or maintain a secure connection with our users. This typically includes:
Direct Identifiers
Name, organization, and professional email address supplied via our enquiry forms. We use these to facilitate direct communication.
Technical Telemetry
IP addresses, browser configurations, and interaction paths on roianalytics.world. This data is largely pseudonymized and helps optimize site performance.
The Purpose of Processing
We process your personal data under the lawful bases of Legitimate Interest (for business development and site security) and Consent (for marketing communications). If you decide to engage our services, processing becomes a Contractual Necessity.
We do not profile users for automated decision-making that produces legal effects. Your data stays within our secure UK-based infrastructure, though we may use global sub-processors (like AWS or Google Workspace) where strict Standard Contractual Clauses (SCCs) are in place.
Your Data Agency
How to manage your relationship with our analytics engine.
Rectification
Outdated information is bad for ROI. If your contact details or professional affiliation has changed, let us know and we’ll update our records instantly.
Update ContactWithdrawal
You can revoke consent for newsletters or tracking at any time. We provide clear "unsubscribe" links in every communication and respect browser DNT signals.
Manage CookiesFortified Security Protocols
We implement industry-standard technical and organizational measures to safeguard your privacy-policy data. This includes AES-256 encryption at rest, TLS 1.3 for data in transit, and strict role-based access controls within our team. Our incident response plan ensures rapid notification to both the ICO and affected individuals in the unlikely event of a breach.
Ecosystem Integrity (Third Parties)
We never sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information with our business partners and trusted affiliates for the purposes outlined above.
For more details on how we use tracking technologies for marketing analytics and attribution, please refer to our Cookie Policy.
Regulatory Evolution
ROI Analytics has the discretion to update this privacy policy at any time to reflect changes in UK law or our own data handling practices. When we do, we will revise the updated date at the top of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.
Privacy Concerns?
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with ROI Analytics, please contact our Data Protection Officer at our headquarters.
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